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Non-Profits
2026
OhanaHC: Ohana of Howard County
The Challenge
Ohana’s first goal is recruiting mentors, but their site led with the organization instead of the young people it serves, and asked nothing of a first-time visitor. A stock photo and “Our Dual Mission” where an invitation to mentor should have been No pages for the five partner high schools…
The Approach
We rebuilt the site around one idea: open with an invitation, not an introduction. A person-first homepage with Ohana’s own students and one primary ask, Become a Mentor A village page for each partner high school, plus a home for graduates in Pathfinders 38 stories in place of 118 posts,…
Brand Identity
UX Design
Information Architecture
Content Strategy
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