Thoughts on association web development, digital strategy, and building better member experiences.
The board asks for a digital strategy and gets back a sitemap and a launch date. Here is the definition we work from, the six areas it covers, and five...
Read Article →Your association website handles event registrations, membership renewals, and content delivery. But when was the last time someone checked whether it is actually healthy? Here are 7 critical areas where...
Read Article →Most association RFPs are generic templates that fail to address industry-specific needs like member authentication, event management, and AMS integrations. A detailed RFP focused on your actual requirements attracts better...
Read Article →Attacks were recorded from October 17. WordPress.org told some owners to take servers offline. Google said how to do it without hurting search.
Read Article →Partners ranked AI search first, ahead of content generation, and for associations sitting on twenty years of proceedings and an unaudited resource library that ranking makes sense. Here is what...
Read Article →A prospective member lands on your Ohio chapter and finds a retired logo, a 2023 conference, and a donate button pointing at a personal payment account. Every federated association hits...
Read Article →PHP shipped emergency fixes for two flaws rated 9.2. This sits under WordPress and Drupal, so a CMS update does nothing. Your host patches it, and you need to ask.
Read Article →The job board is usually the clearest non-dues revenue line on an association website and the most neglected asset in the building. Self-serve posting changes the margin per listing from...
Read Article →Patching would not have helped. The sites were current. The exposure was a remote-management channel an administrator switched on, running at that administrator's permission level.
Read Article →Your site went live in 2018 and nothing has been removed since. Search traffic has been sliding for three years. Here is what Google actually documents about fixing it, and...
Read Article →A member clicks the renewal link, hits a login screen, cannot remember which email they used, and closes the tab. Three weeks later they are in the lapsed report. Here...
Read Article →Somebody asked for an orange button on one page. Three years later there are nineteen button styles and a redesign quote nobody expected. How drift happens, what it costs, and...
Read Article →Your AMS has an AI feature on the roadmap and your CMS has one in the release notes. Nobody has asked which model any of them run. Here is why...
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