TerraFuture

TerraFuture: Community-Driven Environmental Nonprofit

Non-Profits data-visualization UX Design Content Strategy accessibility

Overview

TerraFuture spans 47 neighborhoods, 140 environmental sensors, 18,500 trees planted, and 2.4 MW of community solar. Every one of those numbers was locked inside PDF reports that averaged fewer than 30 downloads per quarter. The organization’s data-driven identity existed everywhere except on its own website.

We rebuilt the site around the asset no peer organization can match: an interactive Environmental Data Dashboard. Air quality trends, tree canopy growth, solar generation, and CO2 reduction are now explorable in real time, with per-district drill-down and CSV exports for researchers and civic tech partners. Community voices, policy wins, and a proper press kit finally have a home, and the whole experience is mobile-first and accessible from day one.

The dashboard quickly became the most-visited section of the site, driving 340+ quarterly dataset downloads (up from 30), 200+ monthly developer visits, and a 300% increase in press inquiries.

[01] The Challenge

TerraFuture’s greatest asset, its open environmental data, was invisible on its own site. The old platform was a static HTML build with no CMS, no component system, and no mobile strategy. Every content update required a developer.

Sensor data, canopy measurements, and CO2 metrics locked inside PDFs nobody downloaded
No interactive visualizations, despite a 140-sensor network publishing real-time data
Generic stock photography that could belong to any environmental organization
Policy wins, partnerships, and coalition work buried in body copy
A broken mobile experience for the community members who use phones as their primary device
No press kit, no media contacts, and no accessible path for journalists

[02] The Solution

We rebuilt the site as a modern, data-forward platform that leads with the evidence behind the mission.

Interactive Environmental Data Dashboard with air quality, canopy, solar, and CO2 visualizations
Community Resilience Index display with per-district scoring and methodology documentation
Open API section with code examples, CSV exports, and researcher-friendly documentation
Dedicated advocacy page tracking policy wins and active campaigns
First-class community stories featuring real voices from 47 neighborhoods
Full press kit with downloadable logos, fact sheets, and spokesperson contacts
Mobile-first, WCAG 2.1 AA accessible, with accessible chart alternatives throughout

Target Outcomes

5x faster

Mobile Load Time

94/100

Lighthouse Score

-75%

Bounce Rate

+150%

Donor Conversion

+300%

Press Inquiries

11x