Faith in God Charity Missions

FIGCM: Faith in God Charity Missions

Non-Profits UX Design Content Strategy Information Architecture Conversion Optimization

Overview

Faith in God Charity Missions serves widows, orphans, and underserved communities in Cameroon through food distribution, education, vocational training, and evangelism. Their existing site didn’t come close to reflecting the scale of that work. The platform behind it had quietly cost them access to the advertising that funded their outreach.

We led a full rebuild from strategy through launch. The new site leads with FIGCM’s four humanitarian pillars and puts the numbers behind them front and center. The founder’s story, the transformation narratives, and the press releases that prove the organization’s credibility are finally where supporters can find them. Every page has a single, purposeful job, and every supporter has a clear path: donate, volunteer, partner, or sponsor. From anywhere on the site.

The result is a digital presence that looks and feels like the organization FIGCM actually is. It communicates impact instead of burying it, converts engagement into action instead of losing it, and provides the foundation the team needs to grow supporter relationships over time.

[01] The Challenge

FIGCM’s existing site was working against them. Their mission didn’t come through, their best stories were invisible, and their donation paths were scattered. Worse, the platform couldn’t meet the standards required for Google Ad Grants, and the organization had lost access to $120,000 a year in free search advertising.

Powerful program work buried beneath a confusing structure
Stories and press releases with no clear way for visitors to find them
Scattered donation paths diluting every conversion opportunity
A visual presentation that didn’t reflect the credibility or scale of the organization
Platform limitations that blocked Google Ad Grants eligibility

[02] The Solution

We rebuilt the site from the ground up, starting with strategy and ending with a platform built for growth.

Humanitarian-first homepage leading with FIGCM’s four program pillars and the impact numbers behind them
Clear, dedicated conversion paths for donors, volunteers, partners, and sponsors, accessible from every page
Restructured blog and press-release system that finally surfaces FIGCM’s strongest stories
Professional design system and typography that matches the scale of the organization’s work
Accessibility built into every decision, delivering a perfect 100/100 Lighthouse score
Full conversion tracking and the technical foundation needed to restore Google Ad Grants eligibility
Integrated newsletter signup across the homepage, blog, and footer to grow supporter relationships

Target Outcomes

$120K/yr

Ad Grants Recovery

100/100

Lighthouse Accessibility

+30%

Engagement Time

Program Page Visits

+50%

Organic Search

-20%

Bounce Rate