Morehouse College needed a website that authentically represents its prestigious legacy while competing for the attention of digitally-native prospective students. Key challenges included: Current design didn’t reflect Morehouse’s status as a top-3 HBCU Powerful alumni legacy (MLK, Spike Lee, Samuel L. Jackson) was underutilized Homepage didn’t immediately communicate the unique…
The Approach
We designed a cinematic, video-driven concept that achieved the highest evaluation score across multiple design directions. The solution includes: 8-slide animated splash sequence showcasing legendary alumni Full video background hero with key statistics and CTAs Scrolling alumni legacy marquee reinforcing prestige Clear audience path segmentation for different visitor types Academic…
ASAE needed a website that would reinforce their position as the leading authority on association management. The existing site lacked visual impact and didn’t effectively communicate their value proposition to association professionals. Key challenges included: Creating a bold, authoritative visual presence Integrating video content effectively Supporting member engagement and career…
The Approach
We designed and developed a video-driven experience with bold messaging that establishes ASAE as the go-to resource for association professionals. The solution included: Full-width video hero with dynamic headline Career center integration with job seeker tools Advocacy section highlighting industry impact Member portal with SSO authentication Events calendar with conference…
UX Design
Content Strategy
Information Architecture
Member Experience
AFPM: American Fuel & Petrochemical Manufacturers
The Challenge
AFPM required a website that would effectively communicate complex policy positions while engaging both industry members and the general public. The site needed to: Present policy information in an accessible format Showcase member benefits and industry data Support advocacy campaigns and public relations Integrate with their existing member management systems
The Approach
We created a sophisticated digital presence that positions AFPM as a trusted voice for the fuel and petrochemical industry. Key features include: Video-driven hero section with industry messaging Interactive policy tracker for legislative updates Safety and environmental stewardship showcase Member resources portal with secure access News and media center with…
NRPA serves diverse audiences—from park professionals to community members to policymakers. The challenge was creating a navigation experience that would help each visitor type quickly find relevant resources. Multiple audience segments with different needs Extensive content library requiring smart organization Conference and certification program integration Advocacy tools for grassroots campaigns
The Approach
We developed an innovative “intent selector” that presents visitors with 6 options based on what they want to accomplish, routing them to personalized content paths: Video hero with 6-option intent selector overlay Personalized content journeys based on visitor goals Parks & Recreation Magazine digital archive Career center and certification tracking…
CareClix needed a website that would convey enterprise-level trust while showcasing their comprehensive telehealth platform capabilities. Key requirements: Communicate security and compliance credentials (HIPAA, SOC 2, GDPR) Showcase platform features across web, mobile, and kiosk Highlight rapid deployment capabilities (48-hour setup) Appeal to enterprise clients and healthcare systems
The Approach
We designed a premium dark-mode experience that positions CareClix as a trusted enterprise partner. The solution included: Sophisticated dark theme with premium aesthetic Interactive platform demos and feature showcases Prominent compliance badge display Client logo showcase and case studies Multi-device platform visualization
Master Productions needed a website that would showcase their event expertise while appealing to both wedding couples and corporate event planners. Challenges included: Balancing wedding warmth with corporate professionalism Showcasing lighting and DJ work through photography and video Streamlining the inquiry and booking process Highlighting awards and industry recognition
The Approach
We created a celebratory design that uses warm tones and dynamic imagery to capture the energy of their events: Full-width video hero showcasing event highlights Service category pages for weddings, corporate, and special events Interactive gallery with before/after lighting effects Awards and recognition showcase Streamlined inquiry form with event type…