Thoughts on association web development, digital strategy, and building better member experiences.
Your marketing director just published a homepage banner promoting an event that was cancelled two days ago. Your IT manager changed the member portal login page without telling the membership...
Read Article →Your CFO asks for a 5-year total cost of ownership comparison: Squarespace at $15,000 vs. a custom WordPress build at $85,000. On paper, the template wins by $70,000.
Read Article →You went with the $35,000 proposal over the $85,000 one. The vendor was enthusiastic, the timeline was aggressive, and the portfolio looked decent.
Read Article →Your accessibility consultant emails with an update: WCAG 2.2 is now the standard. You just spent $25,000 getting your site to 2.1 AA last year.
Read Article →You are nine months into a website redesign that was supposed to take six. The budget is 40% over. The board wants to see something — anything — live. Your...
Read Article →Your last website redesign took 14 months. The final product looked nothing like what you approved in month 3.
Read Article →Your board wants a new website. Your staff wants it to stop breaking. Your budget says 60,000 dollars. A full rebuild is 120,000 dollars. A refactor is estimated at 35,000...
Read Article →Three proposals are sitting on your desk. One is 48,000 dollars, one is 95,000 dollars, one is 175,000 dollars. All three vendors claim they "understand associations." All three promise a...
Read Article →Your members log in to the website, then log in again to the learning portal, then again to the event registration system, and once more to the member directory. Three...
Read Article →Annual conference registration just opened. The registration page takes 8 seconds to load. Members are calling. Your events team is watching registrations trickle in instead of flood. Last year the...
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