ASAE: The Center for Association Leadership
Overview
A comprehensive website redesign for ASAE, the premier organization serving the association community. The project delivered a modern, video-driven experience that positions ASAE as the definitive authority on association management.
ASAE needed a website that would reinforce their position as the leading authority on association management. The existing site lacked visual impact and didn’t effectively communicate their value proposition to association professionals.
Key challenges included:
- Creating a bold, authoritative visual presence
- Integrating video content effectively
- Supporting member engagement and career resources
- Showcasing advocacy efforts for the association industry
We designed and developed a video-driven experience with bold messaging that establishes ASAE as the go-to resource for association professionals. The solution included:
- Full-width video hero with dynamic headline
- Career center integration with job seeker tools
- Advocacy section highlighting industry impact
- Member portal with SSO authentication
- Events calendar with conference registration
See the Design in Action
Explore the full design concept and see how we approached solving the challenges outlined above.
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